Reebok is pumping CrossFit, we know this. What is really cool is that two local boxes have been featured in commercials recently.
MBS CrossFit had the Manning brothers at their place for this advertisement:
And I saw that CrossFit Verve also had a film crew at their place (behind the scenes first, actual ad second):
That is Colorado Avalanche Matt Duchene in the ad, too.
Pretty cool to see local CrossFit boxes getting national run on TV (including Canada!).