Truvia is a f***ing joke

Truvia: “From nature, for sweetness”. This is what their website claims.

Truvia: “The sweetest stuff on Earth”. This is what I keep hearing on the radio.

Truvia is supposedly derived solely from a Stevia plant. This plant supposedly makes caloric free sweetener perfect for a sugar substitute. As opposed to the pink and blue packets seen on restaurant tables all over the United States, and presumably world wide, Stevia and Truvia are all natural and not made with any chemicals that one cannot pronounce. The radio commercial I keep hearing I think says that Truvia does not contain anything “I can’t spell”. Well, I suppose the voice actor for the commercial made sure they could spell “erythritol”.

The radio commercial certainly leads one to believe that Truvia is basically ground up crystals of this miraculous Stevia plant. Nothing added, all natural and caloric free all while giving your tongue – AND YOUR BRAIN – that sweet stimulant you think you NEED (you don’t really want it, your mind is playing tricks on your addictive ass). I continue to hear this commercial over and over and it got me thinking – what is REALLY in Truvia? I bet it isn’t just a leaf. I have tasted a few leaves in my lifetime (don’t ask) and none of them tasted like sugar.

On the Truvia website (found here) they claim it is from “field to table”. A nice little picture that talks about Stevia being planted and then grown until white flowers bloom. Once those flowers are present the plant is ready for harvesting to make a sugar replacement. From this point it starts to get a bit more confusing. The next two steps included seeping the leaves in water (much like how tea is made) and then somehow “the sweet extract is purified to concentrate the best tasting part of the leaf”. What does that mean? I don’t know, I am not a scientist but it is starting to feel like this isn’t REALLY from field to table. Right? But then this curveball is thrown in during the final step before we are packaged this “leaf” to replace all natural sugar: “Finally, Truvia stevia leaf extract is blended with erythritol and natual flavors”. Going back to that voice actor, you sure you can spell “erythritol”? Cuz, I keep having to double check my spelling against the Truvia website. I can’t spell it.

To sum up: a plant is grown, leaves are eventually picked, soaked and a select portion of the leaf is harvested and then mixed with something called erythritol and natural flavors and this is somehow field to table?? Sounds like a bit more than just picking a leaf and putting it in your tea to sweeten it up, doesn’t it?

Those are the contents in the individual packets of Truvia and the spoonable stuff (erythirol, stevia leaf, natual flavors — notice that the first ingredient listed, and thus the most abundant in the product, is erythirol and not even stevia?), but, if you get the baking blend, it has sugar in it. So the sugar substitute includes sugar. WTF?!?

If you are going to eat sweets, eat sugar. Eat all natural sugar. At least your body will recognize it. Stop fooling yourself by eating Truvia or the pink packets because all those chemicals are killing your body. These fake sweeteners are killing your taste buds. Eventually the naturally sweet things on this Earth, like fruit, will stop tasting as good because your tongue is so used to being overstimulated.

Don’t believe radio advertisements or what you see on TV. When in doubt, check the packaging. And if it sounds too good to be true (a leaf that is just as sweet as sugar), it probably is.

4 comments on “Truvia is a f***ing joke

  1. If I remember correctly from Mark’s Daily Apple, Erythritol is a sugar alcohol that occurs naturally in fruits. While it’s best to avoid sugar alcohols in general, Erythritol isn’t quite as harmful as the others. It’s absorbed by the body instead of passed to the colon for fermentation, which is why other sugar alcohols that ferment cause so many people bloating, gas, pain, etc. It also has a glycemic index of 0 and is the lowest in calories gram-for-gram when compared to other sweeteners.
    I used to use Truvia, but I’ve started using Sweet Leaf 100%, which is a mixture of pure stevia powder and inulin (a type of fiber from the chicory root). I feel much better with Sweetleaf than Truvia, by far.

  2. Erin says:

    Yes Truvia is 99.1% erythritol and 9/10 of 1% rebiana, which is produced by the action of chemicals like ethanol and methanol on various stevia glycosides.

    However, it is true that a good quality stevia leaf is about 30 times sweeter than sugar. You really can take a leaf right off the plant, taste it, and if it’s good quality, it’s good and sweet. Glycosides are what’s in the stevia leaf that makes it sweet. The Guarani Indians in Paraguay who have used the herb for over 1500 years, called it “sweet leaf” or “honey leaf” because of its naturally sweet taste.

    Just because Truvia is not what it purports itself to be, doesn’t mean that a naturally sweet leaf doesn’t exist. ;D

    (employed by Wisdom Natural Brands, the makers of SweetLeaf Stevia)

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